Assistant Account Executive
As Assistant Account Executive, Kari provides support to senior staff in crisis communications, multicultural outreach, media relations, event planning and strategic planning. Kari is also responsible for conducting media monitoring, gathering background research, coordinating client meetings, and managing media outreach.
Prior to joining The Walker Marchant Group, Kari served as an Account Coordinator at The Cyphers Agency based in her hometown of Annapolis, Maryland. In this position, she was responsible for managing the short and long term campaigns for clients, media planning and coordination, research, creating materials, and implementing marketing and communications tactics.
Additionally, Kari participated in several internships to gain experience in the public relations and marketing fields. At the Souza Agency, Kari was responsible for maintaining clients’ websites and blogs, writing press releases and web copy, and implementing marketing campaigns. During her semester abroad in London, England Kari participated in an internship at Kelso Consulting, gaining international experience in the public relations field. At Kelso, Kari was responsible for assisting in the creation of marketing materials, writing and editing press releases, and conducting journalist searches and research.
Kari’s experience includes serving as an Account Executive at Live Oak Communications, a full-service, student agency at Elon University. She and her team were responsible for developing and implementing a strategic communications campaign for the Durham Arts Council, a local nonprofit organization. Responsibilities involved copy writing, media pitches, social media outreach and publicity for special events.
Kari attended Elon University in North Carolina, where she graduated with a Bachelor of Arts degree in Strategic Communications and a minor in Psychology. While at Elon, Kari was a member of PRSSA, the American Advertising Federation and Lambda Pi Eta, the Communications Honor Society.